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Shaping the future of labor markets

case study

The world of work is rapidly changing, with the effects of digital transformation being felt across nearly every facet of the job market. With this backdrop, the Global Labor Market Conference (GLMC) returned to the world stage in January 2025 for only the second time – with the purpose of bringing together industry leaders, policymakers, and experts to tackle the new workforce challenges. Over two days in Riyadh, Saudi Arabia, the GLMC aimed to spotlight the essential changes impacting the labor market and highlight the most innovative and influential thought leadership available. GLMC organizers turned to Reuters Plus to provide trusted and authoritative coverage of the event and help boost awareness among the wider business community. In addition to enhancing the visibility of the event, the aim was to effectively showcase the latest trends and actionable insights emanating from the event.

The Challenge

Reuters Plus created Shaping the Future Labour Markets – a bespoke interview series produced on the ground that would position GLMC 2025 as a premier thought leadership event in the space. The Shaping the Future of Labour Markets series would feature in-depth interviews with some of the event’s most high-profile and provocative leaders, spanning governments and NGOs to SMEs and big industry. Presented by Andrew Wilson, an internationally renowned presenter at Reuters Plus, the series would capture the dynamic energy and ideas emanating from the event, and highlight today’s labour market challenges and potential solutions to a global audience.

The Solution

video views across platforms

social media impressions

impressions on Reuters.com

4.1m

2.4m

588,811

Shaping the Future Labour Markets cut through the noise by showcasing timely, professional interviews – recorded as live – with a professor and Nobel prize winner, two government ministers, a confederation president and two industry leaders. The series successfully amplified the changing nature of work and expert thought leadership at the event. By riding the news agenda and reaching tens of thousands of professionals it helped cement GLMC’s relevance on the global stage.

When new industries emerge or industries grow so fast, how can you ensure that the availability of skills and talent follow suit? AI is reshaping the global labor market, but where will its greatest impact be felt? How can the skills gap be addressed by targeted education, upskilling initiatives, and enhanced collaboration between the private sector, government, and educational institutions?

“It was an absolute delight to work with the Reuters team their dedication to great work and flexibility was a joy to work with and we look forward to hopefully another collaboration.”

Bashair AlSaif Senior Marketing Manager, Takamol Holding (co-owner of GLMC)

Global Labor Market Conference

Shaping the future of labor markets

Case study

The team is on hand to provide best-in-class support to help you deliver high-quality content that stands out. A full 360-degree service is available to ensure your production goes smoothly from conception to broadcast.

The Challenge

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The Solution

video views across platforms

588,811

social media impressions

2.4m

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“It was an absolute delight to work with the Reuters team their dedication to great work and flexibility was a joy to work with and we look forward to hopefully another collaboration.”

Bashair AlSaif Senior Marketing Manager, Takamol Holding (co-owner of GLMC)

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The Results

Interviews key themes

The Results

A series of focused, informative news shows addressed some of the industry’s biggest themes and evolving topics head on. Each show was accompanied by a well-researched written article providing more granular detail and expert commentary. Themes ranged from how the auditing profession is going through a transformation to meet future challenges, through to how a data-driven auditing approach can increase trust in businesses and how the workplace is being reimagined.

Interviews key themes

Reuters News Agency

targeted Daily Briefing newsletter impressions

550,00+

targeted Daily Briefing newsletter impressions

550,00+