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Standard Ad Units

Audio

Native Ads

Sponsored Logo

Broker Buttons

In-house Custom Creatives

Video

Reuters App

Apple News

Newsletters

Social

Standard Ad Units

Audio

MPU Spec Works For Mobile Too.

If The Creative Has A White Background Or White In Any Edge, A 1px Border With #949494 Color Is Required.

HTML Format Creative Must Be Provided By 3rd Party Tag.

In-Banner Video Ad Is Allowed. Auto-Play On Video Is Ok But Sound Must Be Muted By Default.

Double MPU/half page unit

Mobile Leaderboard

MPU

Leaderboard

Billboard

Loops: Max 3

Sound: User Initiated

Border: Required

Animation/Video Time (Max): 15 Sec

File Format & File Size: 3rd party tag – Max initial load 150 KB, Max subload 300 KB; GIF/JPG/PNG 150 KB

Dimensions (In Pixels): 970X250

Billboard

Loops: Max 3

Sound: User Initiated

Border: Required

Animation/Video Time (Max): 15 Sec

File Format & File Size: 3rd Party Tag – Max Initial Load 100 KB, Max Subload 200 KB; GIF/JPG/PNG 100 KB

Dimensions (In Pixels): 728X90

Leaderboard

Alexa

Google Home

Podcast – Audio

Loops: Max 3

Sound: User Initiated

Border: Required

Animation/Video Time (Max): 15 Sec

File Format & File Size: 3rd Party Tag – Max Initial Load 150 KB, Max Subload 300 KB; GIF/JPG/PNG 150 KB

Dimensions (In Pixels): 300X250

MPU

Loops: Max 3

Sound: User Initiated

Border: Required

Animation/Video Time (Max): 15 Sec

File Format & File Size: 3rd Party Tag – Max Initial Load 250 KB, Max Subload 500 KB; GIF/JPG/PNG 250 KB

Dimensions (In Pixels): 300X600

Double MPU /half page unit

Loops: Max 3

Sound: User Initiated

Border: Required

Animation/Video Time (Max): 15 Sec

File Format & File Size: 3rd Party Tag – Max Initial Load 50 KB, Max Subload 100 KB; GIF/JPG/PNG 50 KB

Dimensions (In Pixels): 320×50, 300×50

Mobile Leaderboard

Notes: Recommended Audio Signal Level: Between -20 to -16 LUFS (-23 to -18 dB RMS) with Peaks Below -1.0 dBFS

Tracking: 3rd Party Tracking Optional

Animation/Video Time (Max): 15/30 Sec

File Format & File Size: MP3 Audio Bit Rate: 96 to 320 Kbps Sample Rate: 44.1 kHz

Podcast – Audio

Animation/Video Time (Max): 15/30 Sec

File Format & File Size: MP3 Audio Bit Rate: 96 to 320 Kbps Sample Rate: 44.1 kHz

Google Home

Animation/Video Time (Max): 15/30 Sec

File Format & File Size: MP3 Audio Bit Rate: 96 to 320 Kbps Sample Rate: 44.1 kHz

Alexa

Native Ads

No Copy Or Logos Inside The Supplied Image

Native Ad Should Link To Content Pages Rather Than A Product/Service Promotion Page Landing Page Native Will Be Phased Out As Landing Pages Are Converted To Channels, Interval Specs Work For New Channels.

Clickthrough URL Required. 3rd Party Trackers Optional

JPEGs And PNGs Up To 50KB Accepted.

Native Video

Native Intervals

Notes: – Vast Tag Is Acceptable.

Animation/Video Time (Max): 15 Sec or Less Preferred / 30 Sec

File Format: MP4 2.5 MB / 5 MB

Dimensions (In Pixels): 1280×720

Native Video

Notes: No Copy or Logos Inside the Supplied Image

Description: 100 Characters Max With Space

Headline: 25 Characters Max With Space

Animation/Video Time (Max): -

File Format: JPG/PNG 50 KB

Dimensions (In Pixels): 300X200 (Thumbnail-Image)

Native Intervals

Click Through URL: Required

Advertiser Name: Text

CTA Message: 15 Characters Max With Space

Clickthrough URL Required. 3rd Party Trackers Optional

Available Only As Sponsorship Logo

Sponsored Logo

Loops: N/A

Sound: N/A

Border: Not Required

Animation/Video Time (Max): N/A

– Vertical logo for the dark background

Files Required:

File Format: EPS (Vector File)

Dimensions (In Pixels): Custom Design

Sponsored Logo

– Static image

– Horizontal logo for light background

– Vertical logo for the light background

– Horizontal logo for the dark background

Sponsored Logo

Clickthrough URL Required. 3rd Party Trackers Optional

Broker Buttons

Loops: N/A

Sound: N/A

Border: Not Required

Animation/Video Time (Max): Not Recommended

File Format: 50kb – GIF/JPG/PNG

Dimensions (In Pixels): 120x60px

Broker Buttons

Video And Animations Limited To 15 Seconds.

In-Banner Video Ad Is Allowed. Auto-Play On Video Is Ok But Sound Must Be Muted By Default.

Advertiser’s Brand Guidelines And Fonts In Otf/Woff2 Must Be Provided.

Leaderboard Canvas

In-Article Video Canvas

In-Article Canvas

Notes: – 300 KB Initial Load – No Expansions – White Ads Must Have a Minimum 1px, Visible Border (#CCC Recommended) – Desktop Only

Description: 100 Characters Max With Space

Headline: 25 Characters Max With Space

Animation/Video Time (Max): 15 Sec / 15 Sec, 24 FPS

File Format: Video file: MP4/MOV 5 MB, assets: JPG, PNG or layered PSD/AI high resolution

Dimensions (In Pixels): Width: 100% VW, Height: 250px (Min-Width: 970px)

Leaderboard Canvas

Notes: – Autoplay

Click Through URL: Required

Animation/Video Time (Max): 15/30 SECONDS, 24 FPS

File Format: MP4 / 5MB

Dimensions (In Pixels): 16:9 WIDESCREEN, 1280 x 720, 720p

In-Article Video Canvas

In-house Custom Creatives

Notes: – 300 KB Initial Load – No Expansions – White Ads Must Have a Minimum 1px, Visible Border (#CCC Recommended)

3rd Party Trackers For Imps & Clicks: Up to 2

CTA Message: 15 Characters Max With Space

Advertiser Logo: 1 Logo (Optional) – Vector, Eps Format

Click Through URL: Required

Description: 100 Characters Max With Space

Headline: 25 Characters Max With Space

Animation/Video Time (Max): 15 Sec/ 15 Sec, 24 FPS

File Format: Video file: MP4/MOV 5 MB, assets: JPG, PNG or layered PSD/AI high resolution

Dimensions (In Pixels): 100% VW X 375px Between 300 – 708px Wide

In-Article Canvas

Click Through URL Required. 3rd Party Tracking Optional.

4:3 Ratios Are Not Supported.

CTV/OTT

Inline Video

Pre-Roll On Video Page

Pre-Roll In Article

Inline Video

Notes: – Vast Tag Is Acceptable.

Animation/Video Time (Max): 15 Sec or Less Preferred / 30 Sec

File Format: MP4 2.5 MB / 5 MB

Dimensions (In Pixels): 1280×720

Pre-Roll On Video Page

Notes: – Vast Tag Is Acceptable.

Animation/Video Time (Max): 15 Sec or Less Preferred / 30 Sec

File Format: MP4 2.5 MB / 5 MB

Dimensions (In Pixels): 1280×720

Pre-Roll In Article

Video

Notes: – Vast Tag Is Acceptable.

Animation/Video Time (Max): 15 Sec or Less Preferred / 30 Sec

File Format: MP4 2.5 MB / 5 MB

Dimensions (In Pixels): 1280×720

CTV/OTT

Notes: – Site Serve

Animation/Video Time (Max): 15 Sec or Less Preferred / 30 Sec

File Format: MP4 2.5 MB / 5 MB

Dimensions (In Pixels): 1280×720

Click Through URL: Required

Advertiser Logo: 1 Logo (Optional) – Vector, Eps Format

CTA Message: 15 Characters Max With Space

3rd Party Trackers For Imps & Clicks: Up to 2

Click Through URL Required. 3rd Party Tracking Optional.

Interstitials Are Accepted But Must Be MRAID Compatible, Which May Cause Issues With Web Delivery.

MPU

Notes: HTML format creative must be provided by 3rd party tag. Audio and Video Are Not Allowed.

Sound: -

Border: Required

Animation/Video Time (Max): Static

File Format: HTML 80 KB / GIF, JPG, PNG 50 KB

Dimensions (In Pixels): 300×250

MPU

Reuters App

Loops: -

Supported Libraries: Mraid

Click Through URL Required. 3rd Party Trackers Optional.

No Fourth Party, Such As MOAT, IAS, DV Or Marketing Platform, Is Allowed.

Apple News Only Supports These Third Party Tags; Display – Bonsai, Celtra, Dianomi, Google Campaign Manager, Polar And ResponsiveAds, Video – Celtra, Flashtalking, Innovid, Kargo, Sizmek, Teads, Transmit.Live, Unruly

Apple News Is Only Available In US, UK, Canada And AU.

Outstream Video

IAB 300×250 Banner

Animation/Video Time (Max): 5 Sec Minimum, 30 Sec Maximum

File Format: MP4, MOV, M4V – 250 MB Max Size

Dimensions (In Pixels): 16:9 (720p Minimum)

Outstream Video

Loops: Max 3

Sound: User Initiated

Border: Required

Animation/Video Time (Max): 15 Sec Repetitive or Rapid Flashing, Blinking in Excess, or Visually Stressful Animations Aren’t Allowed

File Format: 3rd Party Tag – Full specifications can be found on Apple's support website GIF/JPG/PNG 500 KB

Dimensions (In Pixels): 300×250)

IAB 300×250 Banner

Apple News

Newsletters

Display Desktop Banner

Enhanced Native Image

Newsletter Logo

Native Image

Display Desktop Banner

Enhanced Native Image

Notes: Image should contain little or no text

Copy Headline < 55 characters (including spaces) Copy < 620 characters (including spaces) CTA < 25 characters (including spaces)

File Format & File Size: 1024kb (1mb) max

Dimensions (In Pixels): 900px X 600px (3:2 ratio) JPG/PNG

Copy: N/A

File Format & File Size: 250kb max

Dimensions (In Pixels): Up to 360px X 60px JPG/PNG

Newsletter Logo

Notes: Image should contain little or not text

Copy: Headline <50 characters (including spaces) Copy text <250 characters (including spaces) CTA <25 characters (including spaces)

File Format & File Size: 1024kb (1mb) max

Dimensions (In Pixels): 900px X 600px (3:2 ratio) JPG/PNG

Native Image

Copy N/A

File Format & File Size: 250kb max

Dimensions (In Pixels): 970×250 JPG/GIF Static Only

Social

X Broadcast

Video

Podcasts

Articles/The Hub/Listicles

X Broadcast

Video

Podcasts

Notes: Provide Facebook handle and add Reuters Plus to approved list

Image Spec: 1200 x 628 px, 1080px x 1080px (1.91:1 ratio and 1:1 ratio)

Articles/The Hub/Listicles

Facebook

Image Spec: 1200 x 628 px, 1080px x 1080px (1.91:1 ratio and 1:1 ratio)

Notes: Provide X handle

URL: Include URL in intro copy (23 characters)

Image Spec: 1200 x 628 px, 1080px x 1080px (1.91:1 ratio and 1:1 ratio)

X (Formely Twitter)

Notes: The image will be cropped by our vendor in order to fit different placements. Therefore, it is advised not to have any text overlay and for the focal point to be in the center of the image – horizontally and vertically

Image Spec: 1200 x 800 px

Content Seeding

Notes: Provide X handle

Headline: 70 characters max

Image Spec: A snippet of a podcast – video format; up to 15s, but can support up to 2.20 min length (could get 15s and 30s)

X (Formely Twitter)

Brand Name: Up to 60 characters

Image Spec: 1200 x 800 px

Content Seeding

Headline: Up to 60 characters

Intro: 280 characters max

Disclaimer: Copy must contain a disclaimer

Notes: Recommended to include a CTA

Image Spec: Up to 15 seconds ideally but some ad formats can support up to 3 minutes. Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p) Aspect ratio: 16:9 Max file size: 128GB or 12 hours, whichever is less. Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

YouTube

Notes: Provide X handle

Image Spec: Up to 15s, but can support up to 2.20 min length (could get 15s and 30s to be able to use for both channels: Twitter and LinkedIn) Size: 800 450px 16:9 aspect ratio or 800px x 800px, 1:1 aspect ratio

X (Formely Twitter)

Notes: Provide LinkedIn page

Image Spec: Up to 15s, but can support up to 2.20 min length (could get 15s and 30s to be able to use for both channels: Twitter and LinkedIn)

Image Spec: Nothing is needed as the same above organically posted tweet will be used to amplify

Post Event – Full Video

Notes: Provide an X handle. Can include target #s to copy.

Intro: 280 characters max

Image Spec: Organically posted, no creative assets are needed apart from copy

Live

Notes: Can include time, date and event headline with a ‘Tune in’ message as an image overlay. Create for mobile.

Image Spec: 1200 x 628 px (1.91:1 ration and 1:1 ratio)

Pre-Event Not A Traffic Driver

Notes: We can continue amplifying the same live broadcast if social cuts are not available

Headline: 70 characters max

Image Spec: Up to 15s, but can support up to 2.20 min length (could get 15s and 30s to be able to use for both channels: X and LinkedIn)

Post Event – Social Cuts

Intro: 280 characters max

Disclaimer: Copy must contain a disclaimer

Intro: 280 characters max (leave 23 characters for URL and disclaimer)

Disclaimer: Copy must contain a disclaimer

Notes: – Full specifications can be found on Apple's Support website

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